Communication+Strategy

=__Communication Strategy__ =

==== **Objective** - To get more than the current amount of students at UTM aware of the use of prescription drugs on campus and the negative side effects that prevail. ====

==== **Audience** - The demographics that we are targeting are students between the ages of 17 and 24. This includes all ethnic groups, religious groups, and sexual orientation. Drugs don't discriminate. ====

====**Strategy** - We are planning on creating an awareness campaign regarding this issue. The campaign will run for approximately two weeks in March. ====

====**Tactics** - We intend to create dynamic posters that shock and bring attention to the issue. We plan on displaying them throughout the UTM campus. We are also going to hand out surveys before and after our campaign, firstly to gain insight on the use and knowledge of prescription drug abuse in our school, and lastly to measure the success of the campaign. The posters we create will be tailored to the demographics we find in our surveys. Another tactic we are going to employ is a video interview with someone who has previously abused prescription drugs for academic gain. We will display the video in the "meeting place" in the South Building at UTM, in order to gain students attention. ====

====**Measurement** - In order to measure the success of our campaign, we will compare the data collected from both surveys, to determine the amount of awareness before and after the advocacy campaign. ====